iPhone and Mobile Telecom in the Pacific Rim
Posted in iPhone in S.Korea on Dec 10th, 2009
The following post was written by an iPhonAsia reader who wishes to remain anonymous. Proud Samsung (now the largest conglomerate in the world) has opened up their bag of tricks to deal with the largely unanticipated threat of the iPhone. On the one hand they’ve hired some popular comedians to make an internet parody film [...]
Posted in Apple, China Unicom on Nov 23rd, 2009
China Unicom and Apple are stepping forward to aggressively promote the new iPhone for China. In mid November, a major new iPhone advertising campaign was launched across China. The iPhone ad promotions include billboard, print and television. Four new iPhone TV ads are now appearing in major Chinese provinces. During my current China travels, I’ve [...]
Posted in China Unicom, iPhone in Asia, iPhone in China on Oct 23rd, 2009
According to a post on Brand Republic, ad firms MediaCom and Dentsu have been awarded the China Unicom iPhone launch media account. The report notes that iPhone media/pr responsibilities in China will be allocated as follows… MediaCom will handle the media planning and buying for the outdoor and digital side of the account, and Dentsu [...]
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