China Unicom is launching a nationwide iPhone roadshow. This 46-city tour kicked off in Beijing earlier this week and is designed to educate prospective buyers. China Unicom is renting out conference centers and they have trained up staff to deliver interactive demos of many fun and practical uses of iPhone. There will be six live presentation sessions covering different iPhone features/functions. One of the objectives of the roadshow campaign is to raise awareness of how much can be done via an iPhone and its virtually unlimited number of apps.
The iPhone roadshow may also signal that we have not seen the last tweaks to China Unicom’s iPhone sales strategy. During a December 9 interview, CEO Chang Xiaobing hinted that China Unicom may be reevaluating its iPhone marketing strategies. He also stated that iPhone would become China’s best selling smartphone.
Will we see any change to the iPhone price/plans in China? That is mostly likely to happen in conjunction with the launch of a new iPhone model. There is mounting evidence that China Unicom and Apple may be developing a new iPhone for China that includes both WAPI/WiFi thereby matching the key advantage of grey-market iPhones – WiFi. When might we see this new model? No telling, but it’s not likely that a new model would be available before summer 2010.
Thanks to iPhoneLocalizer.com for the tip.
[...] was recently changed to allow or Wi-Fi capable iPhones. Late last year China Unicom launched a 46-city roadshow tour promoting the iPhone.TUAWiPhone sales soar in China originally appeared on The Unofficial Apple [...]